Well, Microsoft quite literally owns OpenAI (the ChatGPT devs) and they're well-known for adding pointless features to Bing (Bing Rewards, daily wallpaper, over

Well, Microsoft quite literally owns OpenAI (the ChatGPT devs) and they're well-known for adding pointless features to Bing (Bing Rewards, daily wallpaper, overly-formatted results pages, etc). Even if/when Bing adds AI features, SEO will not be "dead". Not only does nobody use Bing, but the results will be mixed in with traditionally-indexed results. SEO is by-far the easier route to getting your product in search results, considering how hard AI models get pruned.