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I don't think you're understanding it correctly, Meta is still free to serve normal contextual ads to all users so they can make money. There are many other sus
by burkaman 4y ago
I don't think you're understanding it correctly, Meta is still free to serve normal contextual ads to all users so they can make money. There are many other sustainable business models they could try out if they aren't able to get their customers to pay for that sort of ad. They are not mandated to provide any kind of service to anyone.
- deleted 4y ago[deleted]
- whimsicalism 4y ago> Users must be able to withdraw consent at any time and Meta may not limit the service if users choose to do so. Seems pretty blatantly a mandate to continue providing service regardless of users' actions. Given that what is shown on the feed is also personalized, the "contextual ads" still allowed bit makes no sense to me.
- rpastuszak 4y ago> Given that what is shown on the feed is also personalized, the "contextual ads" still allowed bit makes no sense to me. This is where the line between contextual and behavioural is blurry. In theory, behavioural == who I am, and contextual == where I am/what I am reading. Shortly after the Cambridge Analytica scandal, we started getting companies selling "ethical" contextual targeting SDKs. The issue was that the "context" was a result of a ML model running on your device and using your location, accelerometer, magnetometer readings (etc...) to define a real-time profile of the user, e.g. "exercising at the <gym name>", "they're having coffee at <restaurant name>".
- mpweiher 4y agoMeta is free to charge for the service. They are not free to require tracking for use of the service.