3 ms·CAC = Customer Acquisition Cost ARR = Annual Recurring Revenue S&M = Sales and Marketing Is that right?by triceratops 4y agoCAC = Customer Acquisition Cost ARR = Annual Recurring Revenue S&M = Sales and Marketing Is that right?s1mon 4y agoIn San Francisco, "S&M" usually has a different meaning. It's not like Folsom Street Fair and Dreamforce aren't often around the same weekend.hestefisk 4y agoPotato, potatoawillen 4y agoYes.