Yes, but inherent in search are links to "primary" sources for that information. I can read one website that says, "The sky is actually hot pink, not blue" and

Yes, but inherent in search are links to "primary" sources for that information. I can read one website that says, "The sky is actually hot pink, not blue" and then compare that to the other top results from the search query. If I replaced all my search activity with BingGPT(tm) and ask "What color is the sky?" and the answer is hot pink, we have a problem. This is a contrived example, but it shows the importance of being upfront and honest about where your information comes from. We also cannot take for granted ranking algorithms based on search volume when converting to a natural language responses. How does the AI decide that the information it just gave to your was accurate? What's to keep bad actors from gaming that system? It's a similar problem to early SEO keyword stuffing, but in an entirely new environment and with a novel interface.