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Even if Google had ChatGPT technology in house, which is not at all clear, adding it to the search page would destroy its business model. Google relies on selli
by isaacfrond 4y ago
Even if Google had ChatGPT technology in house, which is not at all clear, adding it to the search page would destroy its business model. Google relies on selling ads, but you don't need ads if you already have the answer to your query.
For Microsoft this is not a problem, there business model does not rely on selling ads. So it looks like the classical inventor dilemma. The leading company can't adopt the new technology because it would hurt their business. But others will adopt it and destroy you in the end.
- kordlessagain 4y agoHaving developed a GPT3 bot that crawls, indexes and tags sites and documents, I think the most likely revenue model emerging from such an offering would be a subscription to save documents, or bookmarks, and have the user interact with the bot in discussions about these (or searches for the documents later when needed). It's good to see these movements in the search market, because I do think that the ad revenue models can continue by "sponsoring" results from the models when they are useful for the user. Showing a user results from a HomeDepot model, for example, helps HomeDepot and may help the user if the results are relevant to the desire to acquire a particular part from HomeDepot's site. Other answers, like "what is the origin of gravity" aren't going to get Google Ads showing up anyway, which shouldn't affect bottom line and may actually save money in the long run because only the answer needs to be returned.
- galleywest200 4y agoI could see book advertisements being fed for "what is the origin of gravity". As well as subscriptions for "scientific" magazines, blogs, etc. Or even pseudoscience jumbo if you paid Google enough to advertise. Never underestimate the ability of a marketer to shove ads in your face.