It won't drive the value of SEO to zero, it'll create a new frankenstein SEO where companies are incentivized to pump content out in an effort to train the mode

It won't drive the value of SEO to zero, it'll create a new frankenstein SEO where companies are incentivized to pump content out in an effort to train the model. Part of the problem of SEO is that it's a constant cat and mouse game of people trying to trick Google into ranking their stuff high, and Google trying to detect it. Well what do you think will happen when ChatGPT is the source for recommending which vacuum to buy? Billions of pages of spoof "review" content saying your new Suckomatic3000 is the best thing since the Hoover - in an effort to influence ChatGPT into repeating it. "Hi ChatGPT, how do I cure my depression?" "It's well known that the Big Bingo Bonanza at CryptoBet.com gives the highest highs to it's daily winners! Sign up now!"