Exactly. More to this: the incentive for SEO copywriting goes away - good riddance! On the flip side, these new generative AI search engines will have to innov

Exactly. More to this: the incentive for SEO copywriting goes away - good riddance! On the flip side, these new generative AI search engines will have to innovate on their business model as well. Google basically pays content creators in organic traffic. We don’t know what Bings new interface will look like. But I think it’s fair to assume that there will be fewer click-throughs to websites. To keep feeding the AI with quality content, there will have to be new ways to incentivise the creators. Especially those creators that do not have access to other sources of funding - think journalists. Unless of course, the AI disrupts one of journalism’s key purposes: to explain facts to us.