All of that is because of their monopoly. If people had a choice of good search engines available they would pick the ones with good results. The issue is that

All of that is because of their monopoly. If people had a choice of good search engines available they would pick the ones with good results. The issue is that it is very difficult and expensive to create a good search engine ex novo. Maybe political action (ideally itself incentivized by the need to get votes) could change that but I don't think things will improve