It's a good point that the organic structure that PageRank or whatever relied on and that used to exist may not exist any more. The same question has been asked

It's a good point that the organic structure that PageRank or whatever relied on and that used to exist may not exist any more. The same question has been asked about what happens when everyone uses index funds, and the answer is probably the same. You have to pay the organic structure creators with some incentives. Maybe if Google/Bing/ChatGPT discovers some data that increases its accuracy it should be forced to pass on some money to the data source.