4 ms·

Google will just unleash their own large language model.

geoduck14 4y ago
They already have
TowerTall 4y ago
Google already has a AI chat some claim is more advanced than ChatGPT (Google Meena / Google LaMDA), but the there are no room for advertisement in a Chat (or voice) based search engine.
- hbrn 4y ago
  Of course there is. Anything that has your attention can include ads.
  - lossolo 4y ago
    > Anything that has your attention can include ads. It's funny because paper[1] from Google that started transformers and LLMs is called "Attention is all you need". And I agree that you can easily incorporate ads into chat, just ask ChatGPT to do it in a subtle way for you and you will see how it will incorporate ad into response. 1. https://arxiv.org/abs/1706.03762 https://arxiv.org/abs/1706.03762
- AlotOfReading 4y ago
  There's a huge advertising opportunity in language model advertising. Think about anything a human salesperson does to advertise, except automatically and at scale. Examples: * When you ask for recommendations, it gives you x branded option or maybe the "best result" with an advertised alternative. * When you search for symptoms, it recommends name brands instead of generics. * When you ask for recipes, it directs you to <advertised cooking site>. * When you ask for poetry in the style of Longfellow, it recommends an audiobook as "something you might enjoy". * When you want to know about what happened to <recent celebrity that died>, it says "they died in a high speed chase according to <celebrity rag>. Here are some pictures and links to an article with more information" * Platform integrations, like linking to the Google/windows store directly. Many of these are already done by primitive assistants like Alexa. Going beyond that, you can copy pretty much everything done by influencer marketers in a chatbot.
  - jay_kyburz 4y ago
    Gross. I need facts about products, not a salesman convincing me to buy their products.
    - AlotOfReading 4y ago
      When has a degraded product experience ever stopped advertisers? Even the famously UX-oriented Apple has inserted all sorts of upsell notifications, and nags into modern devices.
    - baron816 4y ago
      When I want to buy something like an air fryer, I either want something to either tell me the best overall air fryer, or the best one for me (“best air fryer for individuals with small kitchens”). I don’t want to do a whole bunch of research with just the raw specs to try to determine which is the best one for a person like me. I could be nice to have an AI ask me questions about what I hope to use it for, what kind of space I have, and what my budget is, and then give me some recommendations.
      - mtlmtlmtlmtl 4y ago
        This service exists, you know. It's called going to a store and asking.
        BasedGroyper99 4y ago
        Yes, but imagine having that service 24/7 available from everywhere and for almost every product imaginable?
        mtlmtlmtlmtl 4y ago
        GPT with ads wouldn't provide that service. All that would provide is a masterfully crafted, possibly false argument for why you should buy the product that paid for placement. You can already get that with google minus the conman pitch. So how is this even an improvement?
- the__prestige 4y ago
  I am not sure why this is different from search. Just show relevant ads on the right hand side of the page. If they are useful, people will click them too.
- alphabetting 4y ago
  Only 20% of queries have ads on them anyway. The cost of operating the models at Google scale is a much bigger problem for them than ad integration.
speedgoose 4y ago
Any minute now.
echelon 4y ago
Google has the wrong leadership relative to Microsoft. Nadella is the Gates/Jobs to Pichai's Ballmer/Sculley. Microsoft is playing 4D chess with their acquisitions and long-term vision; Google is floundering amidst perverse leadership incentives, inaction, and its non-diversified revenue stream.
deleted 4y ago
[deleted]

They already have

Google already has a AI chat some claim is more advanced than ChatGPT (Google Meena / Google LaMDA), but the there are no room for advertisement in a Chat (or voice) based search engine.

hbrn 4y ago
Of course there is. Anything that has your attention can include ads.
- lossolo 4y ago
  > Anything that has your attention can include ads. It's funny because paper[1] from Google that started transformers and LLMs is called "Attention is all you need". And I agree that you can easily incorporate ads into chat, just ask ChatGPT to do it in a subtle way for you and you will see how it will incorporate ad into response. 1. https://arxiv.org/abs/1706.03762 https://arxiv.org/abs/1706.03762
AlotOfReading 4y ago
There's a huge advertising opportunity in language model advertising. Think about anything a human salesperson does to advertise, except automatically and at scale. Examples: * When you ask for recommendations, it gives you x branded option or maybe the "best result" with an advertised alternative. * When you search for symptoms, it recommends name brands instead of generics. * When you ask for recipes, it directs you to <advertised cooking site>. * When you ask for poetry in the style of Longfellow, it recommends an audiobook as "something you might enjoy". * When you want to know about what happened to <recent celebrity that died>, it says "they died in a high speed chase according to <celebrity rag>. Here are some pictures and links to an article with more information" * Platform integrations, like linking to the Google/windows store directly. Many of these are already done by primitive assistants like Alexa. Going beyond that, you can copy pretty much everything done by influencer marketers in a chatbot.
- jay_kyburz 4y ago
  Gross. I need facts about products, not a salesman convincing me to buy their products.
  - AlotOfReading 4y ago
    When has a degraded product experience ever stopped advertisers? Even the famously UX-oriented Apple has inserted all sorts of upsell notifications, and nags into modern devices.
  - baron816 4y ago
    When I want to buy something like an air fryer, I either want something to either tell me the best overall air fryer, or the best one for me (“best air fryer for individuals with small kitchens”). I don’t want to do a whole bunch of research with just the raw specs to try to determine which is the best one for a person like me. I could be nice to have an AI ask me questions about what I hope to use it for, what kind of space I have, and what my budget is, and then give me some recommendations.
    - mtlmtlmtlmtl 4y ago
      This service exists, you know. It's called going to a store and asking.
      - BasedGroyper99 4y ago
        Yes, but imagine having that service 24/7 available from everywhere and for almost every product imaginable?
        mtlmtlmtlmtl 4y ago
        GPT with ads wouldn't provide that service. All that would provide is a masterfully crafted, possibly false argument for why you should buy the product that paid for placement. You can already get that with google minus the conman pitch. So how is this even an improvement?
the__prestige 4y ago
I am not sure why this is different from search. Just show relevant ads on the right hand side of the page. If they are useful, people will click them too.
alphabetting 4y ago
Only 20% of queries have ads on them anyway. The cost of operating the models at Google scale is a much bigger problem for them than ad integration.

speedgoose 4y ago

Any minute now.

echelon 4y ago

Google has the wrong leadership relative to Microsoft. Nadella is the Gates/Jobs to Pichai's Ballmer/Sculley. Microsoft is playing 4D chess with their acquisitions and long-term vision; Google is floundering amidst perverse leadership incentives, inaction, and its non-diversified revenue stream.

deleted 4y ago

[deleted]