got some other interesting insights from the BCG post by Akash Bhatia related to the stage of the company and their cloud adoption see `Creating a Developer-Fo

got some other interesting insights from the BCG post by Akash Bhatia related to the stage of the company and their cloud adoption see `Creating a Developer-Focused GTM Model` [here](https://www.bcg.com/publications/2022/developers-influence-in-enterprise-tech-sales https://www.bcg.com/publications/2022/developers-influence-i...) taking the purchase pathway of: 1. need/demand 2. shortlisting 3. testing/evaluation 4. final decision it seems like the dev teams has (and derivatively, the developers have) say in at least the testing/eval and the final decision stages. as cloud native becomes more mainstream, i'm sure we can see how this influence will affect each stage of the purchase pathway.