This sort of business relies on the normalization of these practices through slow, incremental, change. Unfortunately, it seems to be working. Younger people s

This sort of business relies on the normalization of these practices through slow, incremental, change. Unfortunately, it seems to be working. Younger people see being measured, tracked, and advertised to as table stakes for having access to anything. I don't blame the younger folks for this, as much of the motivation for acceptance is the economics involved. They may not be able to afford all the 'requirements' of modern living if they had to pay the 'i am not the product' premium.