AppleTV, by dint of being a product of a hardware company that has made privacy a part of its appeal, doesn't monetize your data. I have no doubt Apple can tell

AppleTV, by dint of being a product of a hardware company that has made privacy a part of its appeal, doesn't monetize your data. I have no doubt Apple can tell what we watch, but since they're not selling the data or using it to run ads on the device it doesn't bother me.