What are you "analyzing"? If you don't know what you're "analyzing", then your "analytics setup" doesn't make any sense. I hate buzzword-compliant posts like

What are you "analyzing"? If you don't know what you're "analyzing", then your "analytics setup" doesn't make any sense. I hate buzzword-compliant posts like this that don't even know what they're asking ... it's like the bad old days of reading some half-page "article" in the in-flight magazine and then seeing the CxO deciding to implement whatever it is they thought someone else said they kinda did