533% markup isn’t all that different than retail, where they use the $1-$2-$4 rule of thumb. $1 to make, wholesale price $2, charge customers $4. Or alcohol, w

533% markup isn’t all that different than retail, where they use the $1-$2-$4 rule of thumb. $1 to make, wholesale price $2, charge customers $4. Or alcohol, where a $10 wholesale bottle of whiskey will sell for > $100 (20+ shots at $5/shot). Retail is mostly overhead, not product. Something like cannabis, which is cash only and requires extra security, is actually fairly within norms.