Brad's post and the industry at large is accurately describing the outlook. Right now. It's a mistake (IMO) to ignore the long term. The Nokia angle is huge -

Brad's post and the industry at large is accurately describing the outlook. Right now. It's a mistake (IMO) to ignore the long term. The Nokia angle is huge - people have and will buy a Nokia device just for Maps and Drive. Nokia know this so have spent a lot of energy in getting it right on the Lumia. Their killer feature is directions using public transport. This will pay off for them, and consequently for Microsoft. Some comments here say WP7 should aim for the gaming market. It already does. I watched a 12-year-old kid pick up a WP7 phone a few weeks ago - he went ballistic when he saw the Xbox tile on the home screen. His dad bought him a WP7 for xmas. Some comments here also say that WP7 should aim at the business user. This it also already does. WP7 and the forthcoming Windows 8 tablets are going to the the only phone/tablet combination that intergrate natively with Active Directory, System Centre, Office and Office 365, DirectAccess, and so on. That is a very compelling sell into a corporate market that is finding it difficult to integrate and secure iPhones and Android phones in "the enterprise." The last point I think is worth making is that for app developers WP offers a very profitable marketplace. The five-year plan is very familiar and comfortable territory for Microsoft, and has historically shown it's effectiveness (IE/Netscape, Word/WordPerfect, Xbox/PS, and so on).