This is something I'm painfully familiar with and I'm starting to seem to me that "definition creep" that I thought was the result of marketing. Such as we see

This is something I'm painfully familiar with and I'm starting to seem to me that "definition creep" that I thought was the result of marketing. Such as we see with terms like "AI" and "ML", actually mostly comes from this. If you are a dumpster-fire S&P500 company CTO and there is a new shiny thing that would actually improve things, you are probably more capable of redefining that new term into the horse-shit you are currently doing; than actually do it.