While AWS, GCP and Azure are all moving towards offering more higher level services(?), I think it is fair to say that when "competing with AWS" is on the table

While AWS, GCP and Azure are all moving towards offering more higher level services(?), I think it is fair to say that when "competing with AWS" is on the table, people associate it with IaaS/PaaS offerings. Providing more cloud services for the niche of mac developers is not "competing with AWS", is it?