Actually they could work on marrying design (their traditional client base) with some lighter development tools-cross platform. This could be marketed as a moat

Actually they could work on marrying design (their traditional client base) with some lighter development tools-cross platform. This could be marketed as a moat from AI. Possibly some good demand growth potential there. Edit-the goal would be to offer a product that makes a suitably skilled designer in the tools roughly equal to a minimally viable UI developer.