Direct mail is junk mail. I help the dentist, roofer or gym in an area send advertising snail mail to the homes near them. Efile there is a service element, we

Direct mail is junk mail. I help the dentist, roofer or gym in an area send advertising snail mail to the homes near them. Efile there is a service element, we also print the ad and send it. So it’s definitely also (and primarily) a product business.