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95%+ of phone buyers couldn't care less about the company beliefs, forget about even knowing them. They go to their carrier store, where they see 10 Android pho

• bradleyland 15y ago
  I agree with the first part of your statement, depending on your definition of "company beliefs". Corporate culture is pretty far from most consumer's minds at the time of purchase. You have to ask questions regarding the second half of your statement though: 1) Why are there 10 Android phones and 1 Windows phone? 2) Why do salesmen steer consumers way from Windows Phone? In my view, the first has to do with Microsoft's approach to Windows phone. Like Apple, and in contrast to Google, want tight control over the end-user experience. This combined with the fact that they were late to the market is creating a negative incentive for carrier's to put WP7 on handsets. I still maintain that the second has to do with the enormous momentum of consumer sentiment at this point. Phone salesmen spend a lot of time around phones. Many of them are "in to phones", so they're more acutely aware, albeit often misinformed, of the tech-punditry's view of these devices and the types of consumers that buy them. WP7 also lacked a strong device at launch, so a lackluster start resulted in negative feedback. The salesman is going to push what he likes, and gadget people like Android devices.