Very nice. Having walked down this path: get the signature under the contract or an advance before you build "one more feature". In my experience "one more fea

Very nice. Having walked down this path: get the signature under the contract or an advance before you build "one more feature". In my experience "one more feature" is usually a very polite way to say "no", and it can be a sign that you haven't identified the proper solution to their "hair-on-fire" problem yet. (I've built the exact features prospects requested, and after showing the built feature I usually got another excuse, i.e. "I would also need feature y first", or "not right now", "no budget ATM",... ) If you nail the hair-on-fire problem people should be considering how to finance it or start asking "by when can we use it". Having been a developer first, I also hugely underestimated the importance of a proper ICP, value proposition etc. Your messaging might be a big part of the reason that people are saying no or yes on the spot. May everything work in your favor in 2023!