IMO it's because the bar has gone up, especially from customers. 10 years ago, your social app didn't need to have sub-second response time worldwide while col

IMO it's because the bar has gone up, especially from customers. 10 years ago, your social app didn't need to have sub-second response time worldwide while collecting literally everything about user journeys to drive engagement and serve ads, thwart DDoS via scraping or client-side crypto mining attempts, be compatible with mobile and desktop browsers, or be insanely visually appealing and deal with even bigger markup and stylesheet languages that, again, must seamlessly work on mobile and desktop. you didn't really need to have a mobile app that communicates well with frontend. Also, consumer internet bandwidth, disks, and computers are way faster and cheaper now in the US and Europe than it used to be (and even in developing countries with the proliferation of Starlink). we have facebook machines AND PHONES running m2/a15 Apple Silicon that rivals workstation-class compute at a fraction of their CPUs TDPs. So customers will demand more because they can demand more. Could we collectively just stayed frozen in 2013 or 2010 when life was simple and browsers weren't operating systems? sure. but clearly the push for more things is working as every tech company is worth more than they used to be back then, even after accounting for today's climate. TL;DR: capitalism?