The thing that a lot of people tend to get confused about is the difference between an innovation that can delivery some sort of ROI for a farmer and a venture-

The thing that a lot of people tend to get confused about is the difference between an innovation that can delivery some sort of ROI for a farmer and a venture-backable opportunity. It is true that there is a lot of misunderstanding on the ag and tech sides, but also a lot of mis-application of 'templated' thinking - we've written quite a bit about it - one key piece is here: https://tenacious.ventures/notes/how-silicon-valley-set-agtech-back-a-decade-b9d46e0acf0d https://tenacious.ventures/notes/how-silicon-valley-set-agte... Also, it is important to understand the difference between genuine innovation in the agrifood value chain, and on-farm efficiency improvements. As has been pointed out here, farmers are only part of the story, and whilst they are often the user of an innovation, it is often the case that others downstream of them are the true economic beneficiaries - this can only really be solved with business model design, not just technological innovation. There is a tendency to confuse the user with the beneficiary - https://adnause.am/notes/confusing-user-beneficiary-messy-middle https://adnause.am/notes/confusing-user-beneficiary-messy-mi... In terms of how we review investment opportunities from founders, we need to see both elements of technological innovation and business model innovation. All the comments about the challenges in providing solutions for agriculture are valid and often present major challenges for adoption. But in my experience, adoption at scale is more often a business model problem, not a market or technical problem. It is definitely the case that many problems that are present in the agrifood value chain aren't inherently 'venture scale' - and often that can be a big challenges for founders who can't self fund. Creating and running a profitable, self-funded company is a great endeavor; possibly very rewarding and impactful, but that is not the same as looking for investment for a company that hasn't yet solved their own venture-scale business model challenges.