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For the larger channels such as LTT, the YouTube ad revenue is likely approaching rounding error compared to their sponsorship/merch/platform revenue.

by blihp 4y ago

everseeking 4y ago
I think Linus recently mentioned (probably on LAN show) that they are positioned soon to make more money from merchandise than what their YT channel generates - because of their huge drops of the new backpack and screwdriver.
- nunez 4y ago
  Simply Nailogical did the same thing as did a ton of the beauty vloggers Christine (host) now sells what appears to be a very successful boutique nail polish line. So successful, she and her SO basically spend more time BSing with their fans (customers) on YT Live and Twitch than making new content
modeless 4y ago
I don't think this is true in general. I think it's a lot closer to 50/50 for most. Obviously a lot of variability between channels, but YouTube ad revenue is not trivial.
ColonelBlimp 4y ago
LTT uploaded at least a couple of videos explaining how they make money: https://youtu.be/-zt57TWkTF4 https://youtu.be/-zt57TWkTF4 https://youtu.be/Rh5hL47z2us https://youtu.be/Rh5hL47z2us
deleted 4y ago
[deleted]
ZephyrBlu 4y ago
It's not. He's made videos of their revenue breakdown before and from what I remember AdSense still accounts for ~30% of revenue, which is significant. E: seems like I was a bit off. AdSense accounted for 18% of their 2021 revenue. Still a significant portion though. 30% might be closer to their 2020 AdSense revenue given the growth of their merch over the last few years. https://twitter.com/linustech/status/1486918784401088515 https://twitter.com/linustech/status/1486918784401088515
clxxx 4y ago
I own a small career related channel (135k subs) and adsense account for roughly 5-7% of our revenue. The majority of revenue coming from sponsorships. It depends highly on what niche you are in, as some other channels have much higher % accounting for ad revenue

For the larger channels such as LTT, the YouTube ad revenue is likely approaching rounding error compared to their sponsorship/merch/platform revenue.

by blihp 4y ago

For the larger channels such as LTT, the YouTube ad revenue is likely approaching rounding error compared to their sponsorship/merch/platform revenue.

everseeking 4y ago

I think Linus recently mentioned (probably on LAN show) that they are positioned soon to make more money from merchandise than what their YT channel generates - because of their huge drops of the new backpack and screwdriver.

nunez 4y ago
Simply Nailogical did the same thing as did a ton of the beauty vloggers Christine (host) now sells what appears to be a very successful boutique nail polish line. So successful, she and her SO basically spend more time BSing with their fans (customers) on YT Live and Twitch than making new content

modeless 4y ago

I don't think this is true in general. I think it's a lot closer to 50/50 for most. Obviously a lot of variability between channels, but YouTube ad revenue is not trivial.

ColonelBlimp 4y ago

LTT uploaded at least a couple of videos explaining how they make money: https://youtu.be/-zt57TWkTF4 https://youtu.be/-zt57TWkTF4 https://youtu.be/Rh5hL47z2us https://youtu.be/Rh5hL47z2us

deleted 4y ago

[deleted]

ZephyrBlu 4y ago

It's not. He's made videos of their revenue breakdown before and from what I remember AdSense still accounts for ~30% of revenue, which is significant. E: seems like I was a bit off. AdSense accounted for 18% of their 2021 revenue. Still a significant portion though. 30% might be closer to their 2020 AdSense revenue given the growth of their merch over the last few years. https://twitter.com/linustech/status/1486918784401088515 https://twitter.com/linustech/status/1486918784401088515

clxxx 4y ago

I own a small career related channel (135k subs) and adsense account for roughly 5-7% of our revenue. The majority of revenue coming from sponsorships. It depends highly on what niche you are in, as some other channels have much higher % accounting for ad revenue