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So they make around $150K/year but likely pay more tax, higher overheads, and have to fund their own benefits out of that. Depending on where they live this cou

So they make around $150K/year but likely pay more tax, higher overheads, and have to fund their own benefits out of that. Depending on where they live this could either be a very good income or only marginally higher than tech wages with much higher risk/stress. That's on 2M-6M viewers too. Makes me wonder how YouTube channels like Linus Tech Tips are able to seemingly hire around one-hundred full time staff? I have to imagine revenue from their other sources (e.g. their merchandise, sponsors, other?) is the majority of their income if this is what we can expect from YouTube. Regardless thanks for sharing.

blihp 4y ago
For the larger channels such as LTT, the YouTube ad revenue is likely approaching rounding error compared to their sponsorship/merch/platform revenue.
- everseeking 4y ago
  I think Linus recently mentioned (probably on LAN show) that they are positioned soon to make more money from merchandise than what their YT channel generates - because of their huge drops of the new backpack and screwdriver.
  - nunez 4y ago
    Simply Nailogical did the same thing as did a ton of the beauty vloggers Christine (host) now sells what appears to be a very successful boutique nail polish line. So successful, she and her SO basically spend more time BSing with their fans (customers) on YT Live and Twitch than making new content
- modeless 4y ago
  I don't think this is true in general. I think it's a lot closer to 50/50 for most. Obviously a lot of variability between channels, but YouTube ad revenue is not trivial.
- ColonelBlimp 4y ago
  LTT uploaded at least a couple of videos explaining how they make money: https://youtu.be/-zt57TWkTF4 https://youtu.be/-zt57TWkTF4 https://youtu.be/Rh5hL47z2us https://youtu.be/Rh5hL47z2us
- deleted 4y ago
  [deleted]
- ZephyrBlu 4y ago
  It's not. He's made videos of their revenue breakdown before and from what I remember AdSense still accounts for ~30% of revenue, which is significant. E: seems like I was a bit off. AdSense accounted for 18% of their 2021 revenue. Still a significant portion though. 30% might be closer to their 2020 AdSense revenue given the growth of their merch over the last few years. https://twitter.com/linustech/status/1486918784401088515 https://twitter.com/linustech/status/1486918784401088515
- clxxx 4y ago
  I own a small career related channel (135k subs) and adsense account for roughly 5-7% of our revenue. The majority of revenue coming from sponsorships. It depends highly on what niche you are in, as some other channels have much higher % accounting for ad revenue
dan-robertson 4y ago
There’s a few things in there: - Sponsorships may pay a bunch more than YT ads. This Chanel doesn’t do them(?). - More videos means (potentially) more total views means more revenue. This channel doesn’t post as often as some big channels - Some people are more desirable to advertisers. If those people are in your audience, you get paid more. So some channels get paid more per view than others
usea 4y ago
> Makes me wonder how YouTube channels like Linus Tech Tips are able to seemingly hire around one-hundred full time staff? Linus Tech Tips posted their youtube revenue just the other day[0]. For posterity, it's about 4.6 million, and only shows March-December. I can't find the original tweet that is the source of this information. [0]: https://www.reddit.com/r/LinusTechTips/comments/100fmgx/linus_posted_his_earnings_for_2022_probably_only/ https://www.reddit.com/r/LinusTechTips/comments/100fmgx/linu...
- tylerhou 4y ago
  (Also this is not counting their sponsorships, merch sales, etc.)
  - matesz 4y ago
    Which is much higher than ad revenue through Google. I know it because I have a friend with a YouTube channel +5mln and he has external team handling these issues. He told me revenue from sponsorships is 4 times more from what he makes from Google and his viewers are mostly from US. However his sponsorships are really well placed and match the content. Also listening t these ads is not as painful as Linux Tech Tips, so probably he makes more from sponsorships than average. Yes, so there are YouTube ads and sponsorship segments and people still watch it
    - trogdor 4y ago
      I am a full-time YouTuber. This is spot on, only the figure can be much greater than 4X Adsense.
      - grecy 4y ago
        I'd love to talk to you more about this, can I contact you? My email is in my profile, which gives you my YT Channel.
    - k470 4y ago
      Not a fan of their ads too, but once Linus said that he prefer to take this wildly disconnected ads than to do something related to tech, because it's less risky. They can easily recommend a impermeable pair of shoes but not a specific gpu brand or something like this.
newaccount2021 4y ago
> only marginally higher than tech wages with much higher risk/stress nonsense, not having to deal with corporate life is easily worth $50k on its own no dumb meetings no imbeciles imposing their will on you just because they started before you no moronic company brainwashing, thought-policing, bossware etc etc
rcme 4y ago
I would expect tax to be substantially lower. There are lots of things you can deduct as business expenses, like part of your house used for filming.
phpisthebest 4y ago
>>Makes me wonder how YouTube channels like Linus Tech Tips I am pretty sure their YT Ad Revenue is a small fraction of their over all revenue. That is what the successful channels do, Merch and Internal Ads (not YT Ads) are WAY more profitable than YT Ads
ThrowawayTestr 4y ago
Linus recently mentioned on the WAN show that he expects merch sales to become the biggest revenue stream this year.
- wincy 4y ago
  Pewdiepie mentioned how annoying British VAT tax estimate prepayments were because based on his career category and income it expects him to have a bunch of employees that’d pay substantially more tax. So he’d prepay a ton of taxes as he was legally obligated to do then get a huge refund every year. It makes sense that the tax code hasn’t yet caught up with “YouTube personality” as a career.
jccalhoun 4y ago
On The Wan show (their conversation show they record live on Friday nights) Linus has said the company is close to making more on the LTTStore than from youtube. He also has a lot of sponsorships and sponsored videos as well. He also has Floatplane but I don't know how much money that makes.
- djmips 4y ago
  I literally forgot that it was a name of a video service... I was hoping he was also a bush pilot. Is it doing OK?
  - wincy 4y ago
    I mean based on their podcast it sounds like Linus’ friend/employee (seems like the line here is pretty blurry) and some remote dev who was originally just a fan criticizing their proposed infrastructure work on it full time and that’s about it, so it’s probably not as expensive overhead as you might assume.
    - apocalyptic0n3 4y ago
      On Friday, Luke said he had ~20 people reporting to him. I believe a few are on the Labs side, but most of them are Floatplane employees. They also maintain LTT Store and build out other projects, so they may not be solely dedicated to Floatplane, but it's a much bigger operation than you suggest.
      - wincy 4y ago
        Ah okay I guess you’re more informed than I am. Thanks for the info!
  - jccalhoun 4y ago
    They have been putting extended cuts and behind the scenes videos on there so I would guess that would drive some subs. It looks like they have a couple dozen creators on there. I would guess it pays for itself if nothing else.
deleted 4y ago
[deleted]
hinkley 4y ago
He claims $90 an hour which sounds good but that ends up being the gross income. His net is 22.5% (150/664), and the hours he's quoting for working on a video are either wrong or insane, because he's claiming to be working for 17.8 hours a day which either means pernicious sleep deprivation or sitting at the computer every waking moment except to pee and eat food that takes no time to prepare. If it's really 100 hours per video 65 videos a year he's making just over $20 an hour which is is just madness.
- kccqzy 4y ago
  It's not 65 videos per year. It's 65 videos total, since December 2017. So divide your numbers by five.
  - hinkley 4y ago
    Ah, so then it's $150k a year for less than 25 hours a week. Good work if you can get it.
    - quickthrower2 4y ago
      You can earn a similar deal by getting a part time tech job and buying lottery tickets with some of that.
      - all2 4y ago
        A part time tech job that paid 150k per year seems dreamy. Is this a real thing? If so, where do I look? What if I'm not risk averse, do contracting gigs that net 150k a year exist? Are they attainable to jr devs?
        hinkley 4y ago
        Only if you live in the Valley, where the house prices are so high you’ll swallow your tongue or just laugh yourself to death. There are people who contract and then just take a few months off between contracts. If you can work the health insurance it’s okay. I think there’s a world where contracting houses have certain specialized individuals who work 15 hours a week on three projects, but if those places exist I haven’t worked for any of them. In that hypothetical environment you should be able to get 30 or 20 hours a week if you wanted. Or 55 for that matter.
alt227 4y ago
Lets not forget LTT store sold 60,000 screwdrivers @ $69.99 USD in a few hours on launch day!
naillo 4y ago
Who's to say getting a tech job is even in his options though.
driverdan 4y ago
They're leaving a lot of money on the table. No merch, no sponsored videos, no affiliate links, etc. They could be making a lot more if they added additional monetization.
FatActor 4y ago
I think that's the hot take here. $150k/yr for that much work and future instability compared to an office job with a ton of benefits... Hmmmm... For non-techies maybe this is the golden goose, but for people in the tech world for more than a decade it would probably be a no go, it would be for my family.

blihp 4y ago

For the larger channels such as LTT, the YouTube ad revenue is likely approaching rounding error compared to their sponsorship/merch/platform revenue.

everseeking 4y ago
I think Linus recently mentioned (probably on LAN show) that they are positioned soon to make more money from merchandise than what their YT channel generates - because of their huge drops of the new backpack and screwdriver.
- nunez 4y ago
  Simply Nailogical did the same thing as did a ton of the beauty vloggers Christine (host) now sells what appears to be a very successful boutique nail polish line. So successful, she and her SO basically spend more time BSing with their fans (customers) on YT Live and Twitch than making new content
modeless 4y ago
I don't think this is true in general. I think it's a lot closer to 50/50 for most. Obviously a lot of variability between channels, but YouTube ad revenue is not trivial.
ColonelBlimp 4y ago
LTT uploaded at least a couple of videos explaining how they make money: https://youtu.be/-zt57TWkTF4 https://youtu.be/-zt57TWkTF4 https://youtu.be/Rh5hL47z2us https://youtu.be/Rh5hL47z2us
deleted 4y ago
[deleted]
ZephyrBlu 4y ago
It's not. He's made videos of their revenue breakdown before and from what I remember AdSense still accounts for ~30% of revenue, which is significant. E: seems like I was a bit off. AdSense accounted for 18% of their 2021 revenue. Still a significant portion though. 30% might be closer to their 2020 AdSense revenue given the growth of their merch over the last few years. https://twitter.com/linustech/status/1486918784401088515 https://twitter.com/linustech/status/1486918784401088515
clxxx 4y ago
I own a small career related channel (135k subs) and adsense account for roughly 5-7% of our revenue. The majority of revenue coming from sponsorships. It depends highly on what niche you are in, as some other channels have much higher % accounting for ad revenue

dan-robertson 4y ago

There’s a few things in there: - Sponsorships may pay a bunch more than YT ads. This Chanel doesn’t do them(?). - More videos means (potentially) more total views means more revenue. This channel doesn’t post as often as some big channels - Some people are more desirable to advertisers. If those people are in your audience, you get paid more. So some channels get paid more per view than others

usea 4y ago

> Makes me wonder how YouTube channels like Linus Tech Tips are able to seemingly hire around one-hundred full time staff? Linus Tech Tips posted their youtube revenue just the other day[0]. For posterity, it's about 4.6 million, and only shows March-December. I can't find the original tweet that is the source of this information. [0]: https://www.reddit.com/r/LinusTechTips/comments/100fmgx/linus_posted_his_earnings_for_2022_probably_only/ https://www.reddit.com/r/LinusTechTips/comments/100fmgx/linu...

tylerhou 4y ago
(Also this is not counting their sponsorships, merch sales, etc.)
- matesz 4y ago
  Which is much higher than ad revenue through Google. I know it because I have a friend with a YouTube channel +5mln and he has external team handling these issues. He told me revenue from sponsorships is 4 times more from what he makes from Google and his viewers are mostly from US. However his sponsorships are really well placed and match the content. Also listening t these ads is not as painful as Linux Tech Tips, so probably he makes more from sponsorships than average. Yes, so there are YouTube ads and sponsorship segments and people still watch it
  - trogdor 4y ago
    I am a full-time YouTuber. This is spot on, only the figure can be much greater than 4X Adsense.
    - grecy 4y ago
      I'd love to talk to you more about this, can I contact you? My email is in my profile, which gives you my YT Channel.
  - k470 4y ago
    Not a fan of their ads too, but once Linus said that he prefer to take this wildly disconnected ads than to do something related to tech, because it's less risky. They can easily recommend a impermeable pair of shoes but not a specific gpu brand or something like this.

newaccount2021 4y ago

> only marginally higher than tech wages with much higher risk/stress nonsense, not having to deal with corporate life is easily worth $50k on its own no dumb meetings no imbeciles imposing their will on you just because they started before you no moronic company brainwashing, thought-policing, bossware etc etc

rcme 4y ago

I would expect tax to be substantially lower. There are lots of things you can deduct as business expenses, like part of your house used for filming.

phpisthebest 4y ago

>>Makes me wonder how YouTube channels like Linus Tech Tips I am pretty sure their YT Ad Revenue is a small fraction of their over all revenue. That is what the successful channels do, Merch and Internal Ads (not YT Ads) are WAY more profitable than YT Ads

ThrowawayTestr 4y ago

Linus recently mentioned on the WAN show that he expects merch sales to become the biggest revenue stream this year.

wincy 4y ago
Pewdiepie mentioned how annoying British VAT tax estimate prepayments were because based on his career category and income it expects him to have a bunch of employees that’d pay substantially more tax. So he’d prepay a ton of taxes as he was legally obligated to do then get a huge refund every year. It makes sense that the tax code hasn’t yet caught up with “YouTube personality” as a career.

jccalhoun 4y ago

On The Wan show (their conversation show they record live on Friday nights) Linus has said the company is close to making more on the LTTStore than from youtube. He also has a lot of sponsorships and sponsored videos as well. He also has Floatplane but I don't know how much money that makes.

djmips 4y ago
I literally forgot that it was a name of a video service... I was hoping he was also a bush pilot. Is it doing OK?
- wincy 4y ago
  I mean based on their podcast it sounds like Linus’ friend/employee (seems like the line here is pretty blurry) and some remote dev who was originally just a fan criticizing their proposed infrastructure work on it full time and that’s about it, so it’s probably not as expensive overhead as you might assume.
  - apocalyptic0n3 4y ago
    On Friday, Luke said he had ~20 people reporting to him. I believe a few are on the Labs side, but most of them are Floatplane employees. They also maintain LTT Store and build out other projects, so they may not be solely dedicated to Floatplane, but it's a much bigger operation than you suggest.
    - wincy 4y ago
      Ah okay I guess you’re more informed than I am. Thanks for the info!
- jccalhoun 4y ago
  They have been putting extended cuts and behind the scenes videos on there so I would guess that would drive some subs. It looks like they have a couple dozen creators on there. I would guess it pays for itself if nothing else.

deleted 4y ago

[deleted]

hinkley 4y ago

He claims $90 an hour which sounds good but that ends up being the gross income. His net is 22.5% (150/664), and the hours he's quoting for working on a video are either wrong or insane, because he's claiming to be working for 17.8 hours a day which either means pernicious sleep deprivation or sitting at the computer every waking moment except to pee and eat food that takes no time to prepare. If it's really 100 hours per video 65 videos a year he's making just over $20 an hour which is is just madness.

kccqzy 4y ago
It's not 65 videos per year. It's 65 videos total, since December 2017. So divide your numbers by five.
- hinkley 4y ago
  Ah, so then it's $150k a year for less than 25 hours a week. Good work if you can get it.
  - quickthrower2 4y ago
    You can earn a similar deal by getting a part time tech job and buying lottery tickets with some of that.
    - all2 4y ago
      A part time tech job that paid 150k per year seems dreamy. Is this a real thing? If so, where do I look? What if I'm not risk averse, do contracting gigs that net 150k a year exist? Are they attainable to jr devs?
      - hinkley 4y ago
        Only if you live in the Valley, where the house prices are so high you’ll swallow your tongue or just laugh yourself to death. There are people who contract and then just take a few months off between contracts. If you can work the health insurance it’s okay. I think there’s a world where contracting houses have certain specialized individuals who work 15 hours a week on three projects, but if those places exist I haven’t worked for any of them. In that hypothetical environment you should be able to get 30 or 20 hours a week if you wanted. Or 55 for that matter.

alt227 4y ago

Lets not forget LTT store sold 60,000 screwdrivers @ $69.99 USD in a few hours on launch day!

naillo 4y ago

Who's to say getting a tech job is even in his options though.

driverdan 4y ago

They're leaving a lot of money on the table. No merch, no sponsored videos, no affiliate links, etc. They could be making a lot more if they added additional monetization.

FatActor 4y ago

I think that's the hot take here. $150k/yr for that much work and future instability compared to an office job with a ton of benefits... Hmmmm... For non-techies maybe this is the golden goose, but for people in the tech world for more than a decade it would probably be a no go, it would be for my family.