> Up to the 1990s, raw salmon sushi was not eaten in Japan... What changed? Norway went on a 10-year marketing campaign to sell Atlantic salmon in the East Asia

> Up to the 1990s, raw salmon sushi was not eaten in Japan... What changed? Norway went on a 10-year marketing campaign to sell Atlantic salmon in the East Asian country. And the plan worked. The reason this is relevant? > At the time, the average Japanese person ate 60kg of fish a year (vs. 15kg globally) Americans ate sushi in the '70s and '80s, but far less than the Japanese did. The Norwegians wanted to open up the lucrative Japanese market. That is what this story is about. At no point do they claim that the Norwegians invented salmon sushi.