Exactly correct on the brand loyalty, for example Motorola won the "loyalty" of virtually the entire mobile phone market in North America twice, once with the S

Exactly correct on the brand loyalty, for example Motorola won the "loyalty" of virtually the entire mobile phone market in North America twice, once with the Star-Tac generation of phones and again with the Razr generation. We all know what happened to them wen their products sucked too much for too long.