I have wondered whether sales of WP7 would be better had they either named it something else (without the word windows) or have it owned by a separate/new compa

I have wondered whether sales of WP7 would be better had they either named it something else (without the word windows) or have it owned by a separate/new company/subsidiary. Though I suspect that, for the time being, their lateness to market is the real killer (and the brand issue the ongoing on).