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It took Toyota decades to enter the established american market. You might not care today who was first, but you are talking about a relatively ancient business
by latch 15y ago
It took Toyota decades to enter the established american market. You might not care today who was first, but you are talking about a relatively ancient business. If you are arguing that 80 years from now, it won't matter, then I agree.
Also, you are missing that my two points intersect. Toyota has an strong brand, especially when it came/comes to reliability/quality/value. For most people buying cars, these are important qualities. So yes, they took the #1 spot because of the product they built and the brand they have. Microsoft's brand is so tarnished that it's way more of an uphill battle.
I find it hard to understand how people don't see the importance of brand loyalty in the face of Apple's extreme success.
- freehunter 15y ago>Toyota has an strong brand Microsoft could do like Datsun and change to a better brand name. Meet the Nissan Phone 7. >I find it hard to understand how people don't see the importance of brand loyalty in the face of Apple's extreme success. That's not brand loyalty, that's marketing. The next company to market and design like/better than Apple will gobble that "brand loyalty" right up. Unfortunately that likely won't be Google or Microsoft.
- tjogin 15y agoSee, this is why Apple is winning. Because their competitors, analysts and other blowhards think it's just "marketing". It isn't. But as long as people don't figure that out, Apple will continue to reap their rewards.
- freehunter 15y ago>market and design
- tjogin 15y agoSaid blowhards have an equally shallow understanding of what design is.
- latch 15y agoI have wondered whether sales of WP7 would be better had they either named it something else (without the word windows) or have it owned by a separate/new company/subsidiary. Though I suspect that, for the time being, their lateness to market is the real killer (and the brand issue the ongoing on).
- JamisonM 15y agoExactly correct on the brand loyalty, for example Motorola won the "loyalty" of virtually the entire mobile phone market in North America twice, once with the Star-Tac generation of phones and again with the Razr generation. We all know what happened to them wen their products sucked too much for too long.
- EwanToo 15y agoThe tarnished Microsoft brand is exactly why it's the "Nokia Lumia", not the "Microsoft Lumia". Assuming Microsoft do buy Nokia, as many people have speculated, I'm pretty sure they'd retain the Nokia brand for all mobile phone hardware.