4 ms·
Amazon could have made their UX much more efficient over the past 20 years. They have consistently decided not to; in some cases it has gotten less efficient.
by saulpw 4y ago
Amazon could have made their UX much more efficient over the past 20 years. They have consistently decided not to; in some cases it has gotten less efficient. Efficiency is not in their interest, just like it is not in the supermarket's interest to allow you to find your groceries in the most efficient manner.
- crosen99 4y agoGetting you to your product page more directly doesn’t eliminate marketing opportunities. It just changes them. When you land quickly on your product page you can still be peppered with other buying opportunities. And in the cases of administering your account, efficiency is only a net positive.