Amazon is already close to this sort of interface from a UX perspective because the main feature on the Amazon www homepage is a search field. But, here are a

Amazon is already close to this sort of interface from a UX perspective because the main feature on the Amazon www homepage is a search field. But, here are a couple of difference that the user would see at chat.amazon.com compared to the current homepage: 1. For the use case where you are searching for a specific product, you could much more efficiently get from the search box to the product you want. Think about all of the text entry and clicks you would go through now to find exactly the right product that meets all of your needs including function, size, price, color, review sentiment, compatibility, etc. And compare that effort to if you had an executive assistant to whom you could quickly rattle off your needs and preferences and then maybe answer a clarifying question or two. chat.amazon.com would be like that executive assistant. 2. For all the other use cases (i.e. returns, shipping status, subscription preferences, etc.), you don't have to fiddle through the menu options to finally land at the point you wanted. You just say, "I want to change my default shipping address from ABC to XYZ", and you land a page with the new address parsed into all the correct fields, ready for you to confirm the change. Now, I will grant you that there is some ground to travel in ML development before this particular set of functionality could be implemented, but you chose Amazon and I wanted to be directly responsive. The point is that ML technology after many years finally seems close - very close - to all this being real. It's not hard to imagine this is where things are heading, and so will 2023 be the year CEOs and CTOs of well funded companies start moving in this direction.