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In marketing, you can include competitor brand names in your keywords. The tactic is referred to as "conquesting".
by tsavo 4y ago
In marketing, you can include competitor brand names in your keywords. The tactic is referred to as "conquesting".
- brookst 4y agoYes. In general people avoid giving any attention to their competitors, so marketers typically say “50% better than the most popular toothpaste” (if you’re an underdog) or “the #1 product, used by twice as many people as the competition”. But that’s a convention. You can absolutely use competitors trademarks as long as it doesn’t create confusion. The Pepsi Challenge is a famous example. Microsoft’s lame “I’m a Mac” ads are another.
- 13of40 4y ago> Microsoft’s lame “I’m a Mac” ads are another. I think you'll find those were Apple's lame ads.
- brookst 4y agoI think you’ll find Microsoft made even lamer ads as an attempted response, though I did misremember and they were “I’m a PC”: https://velocitypartners.com/blog/microsofts-baffling-im-a-pc-campaign/ https://velocitypartners.com/blog/microsofts-baffling-im-a-p...
- 13of40 4y agoI think Apple's original message was something along the lines of, "You can't get malware on a Mac", but the subtext would have been, "Only because we have so little market share that the scammers wouldn't waste their time developing it."
- brookst 4y agoEh, I don’t think that was the message. And at the time Macs were far far more malware-resistant than Windows. There are better complaints about Apple.
- 13of40 4y ago> Macs were far far more malware-resistant than Windows In what ways? I work in the field, so feel free to speak technically.
- pixl97 4y agoIf people actually wrote viruses for Macs they would have ran just like Windows. The expense and rarity of Macs at the time in hands of people that wanted to write programs drastically reduced the number of attacks.