Most people are emotional, not rational. Even people who are supposed to be rational are rarely unemotional about their beliefs. It's why facts and evidence ar

Most people are emotional, not rational. Even people who are supposed to be rational are rarely unemotional about their beliefs. It's why facts and evidence are so unpersuasive. If you don't make them emotionally and personally relatable most of the population won't understand what you're trying to say. Which is why the rule is "People won't remember what you said, but they'll remember how you made them feel."