I charge $40 to do design and WordPress development. As another example, an ad firm I interviewed with a few months ago were charging $1,000 per day to develop

I charge $40 to do design and WordPress development. As another example, an ad firm I interviewed with a few months ago were charging $1,000 per day to develop a website, brand, 'strategy' etc. The $1,000 got you a developer (really just a mid-range non-programmer), a copyrighter, a graphic designer, and a project manager.