From the tweets: > Japan was a natural market for raw fish but Norway had to overcome a few obstacles: So I interpret that as, eating raw fish in general - th

From the tweets: > Japan was a natural market for raw fish but Norway had to overcome a few obstacles: So I interpret that as, eating raw fish in general - the main thing about sushi that takes getting used to for westerners - was common in Japan before and was not introduced by the marketing campaign. The campaign was specifically about the stigma around raw salmon, not raw fish in general.