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It may be that an Apple Silicon Mac Pro isn't profitable, but it's still good business sense to produce it. It gives them a way to push the cutting edge in a wa
by cwp 4y ago
It may be that an Apple Silicon Mac Pro isn't profitable, but it's still good business sense to produce it. It gives them a way to push the cutting edge in a way that none of their other products do, and the things they invent for it may filter down the product line. At the same time, the sort of professionals that buy Mac Pros are good customers to have, even if there aren't many of them. Ignoring them has hurt Apple in the past. At the end of the day, Apple can afford to lose a bit of money on a small volume product for a few generations while they work out the kinks.