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"Bottom line is people believe they're dangerous. I knew that would happen and said so: Telsa et al. needed to do the necessary education before the inevitable
by themitigating 4y ago
"Bottom line is people believe they're dangerous. I knew that would happen and said so: Telsa et al. needed to do the necessary education before the inevitable headlines hit. They didn't, so here we are. Got modded into the dirt for predicting this."
If people "believe" and forgive me for translating that to "feel" they are dangerous what education would Tesla have to do and why would it have worked. Especially with an entire political spectrum dumping EV fears.
- KerrAvon 4y agoMost humans are emotion/feeling based, even those that believe they are not. You (pretend you’re a car manufacturer person) can Carl Sagan it for yourself all you want, but you’re selling to the broad base of people who vote for very flawed politicians, go to church to worship imaginary sky demons, etc. tl;dr: Your allies and word of mouth do it for you. This is literally why car manufacturers have press and PR offices. You have to not only respond to media, you have to proactively engage politicians, journalists, influencers, etc. What you cannot do is throw up your hands and say “no one will believe us so why bother. Our fanbois get it!”
- topspin 4y ago> what education would Tesla have to do and why would it have worked I'd have started with fire departments. We're now replete with horror stories of un-extinguishable fires and re-igniting cars, new headlines appearing routinely with juicy quotes from unprepared fire fighters. That's unnecessary and could have been avoided, obviating the bulk of those headlines. Instead fire fighters could have been advocates. Advocates people listen to.