So get rid of pre-fabbed "individualization" by the platform, and allow individuals to choose what they do&don't want to see. This usually cuts ads way down, so

So get rid of pre-fabbed "individualization" by the platform, and allow individuals to choose what they do&don't want to see. This usually cuts ads way down, so I see why they don't do it, but it would fix the issues of bubbles. (Assuming bubbles and division is not what they wanted in the first place).