> The biggest reason personal blogs need to make a comeback is a simple one: we should all be in control of our own platforms. By "personal" they probably mean

> The biggest reason personal blogs need to make a comeback is a simple one: we should all be in control of our own platforms. By "personal" they probably mean that you control the platform. That would imply a self-hosted blog. To be honest, it's not really clear what they mean when they say personal (they use it in a few different ways in the article, but never give a definition) so that could be wrong. But, if the above is true, then that rules out Substack.