it is 1- The level and speed of integrations 2- The "New generation" feel (UX/UI) 3- The large investment (Half a billion) Asana has #2 and #3 but is less i

it is 1- The level and speed of integrations 2- The "New generation" feel (UX/UI) 3- The large investment (Half a billion) Asana has #2 and #3 but is less integrated (#1). Microsoft is slightly less integrated (#2) and has a slightly less "New generation" feel (#2). And so on... It is the three points when taken in tandem that could explain it IMO