Regardless of how you slice it the celebrities were integral to the marketing strategy of Zaarly from the start. They added credibility & interest that would no

Regardless of how you slice it the celebrities were integral to the marketing strategy of Zaarly from the start. They added credibility & interest that would not otherwise be there, not just on twitter, but on a national level. You talk to some news editor and ask them "some tech startup that's going to do some marketplace thingy just launched..." & they're going to say "yeah, so what?" if you respond "well Ashton Kutcher liked it" the editor is going to say "Now that's somethin' we can write about!". Also every fluff piece in the future is going to mention the celebs, who knows what that does for SERPs & traffic. Yes there were other social media & offline marketing strategies. Yes there was a lot of hard work but you cannot escape that the title should have been "Successful & seasoned founder with cash to burn & celebrity connections garners 100k users in 3.5months." It's still impressive & he used his connections & resources wisely. Kudos. My beef is less with Zaarly & more with the title of the article.