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Do you have any reference showing Gen Z wouldn’t think a Mercedes is a status symbol? The Zoomers I know are the most materialistic human birthed yet, they jus
by Mistletoe 4y ago
Do you have any reference showing Gen Z wouldn’t think a Mercedes is a status symbol? The Zoomers I know are the most materialistic human birthed yet, they just don’t have a way to get a Mercedes. But if they did…fr fr bussin’ on their friends immediately with it.
One thing I love about their ad is it reminds me of this classic speech by Alec Baldwin in Glengarry Glen Ross. Same tactic, different decade.
> The bad news is - you've got, all of you got, just one week to regain your jobs, starting with tonight. Starting with tonight's sit. Oh, have I got your attention now? Good. 'Cause we're adding a little something to this month's sales contest. As you all know, first prize is a Cadillac Eldorado. Anybody want to see second prize? Second prize's a set of steak knives. Third prize is you're fired. You get the picture? You laughing now? You got leads. Mitch and Murray paid good money. Get their names to sell them! You can't close the leads you're given, you can't close shit, you are shit.
- publius_ 4y agoIt’s difficult to articulate but something as pure symbol of status as Mercedes is actually low status. Tesla, which is also an environmentalist symbol, is high status. This is an example of a pattern.
- stephencanon 4y agoNo one cares what car you have.
- deleted 4y ago[deleted]
- rayiner 4y agoTry marrying into a nice desi family driving a shit car.
- quesera 4y agoI think that view might be some of the same generational (and cultural) mindset misunderstanding. Fixations about cars (literally, or as a proxy for income), or about "our people", or "good families", are largely disappearing in the cohort of people who are starting careers and families today. This trend started 60 years ago in the US, and is finally fully mainstream today, even if some parents are still holding on to the past (and if some communities are slower than others). But thank goodness for the progress, at least! ... But the super-out of touch part of "new Mercedes" is that, even among the status/materially-motivated members of younger generations, a new car, and certainly a new Mercedes, ain't it. "We want people who want a new Chevy! .. I mean, a new Lincoln! Cadillac? Camaro? Lotus? Mercedes? BMW TT? Prius?! Tesla?? Rivian??? Oh Jeez stop making it so difficult for me to sign up you kids to make me richer already!"
- rayiner 4y ago> This trend started 60 years ago in the US, and is finally fully mainstream today, I assure you it’s not unique to desis in the US. > even if some parents are still holding on to the past (and if some communities are slower than others). But thank goodness for the progress, at least! It’s sad how many desis confuse “being more like white people” with “progress.”
- quesera 4y agoSure, I agree that it's not unique to the US. And I'm not trying to suggest that US/Anglo culture is superior in any way. But I would suggest that children living their parents' lives, or for their parents' approval, is a recipe for deep dissatisfaction, unhappiness, and lost opportunities for many many people. Some communities impose their "traditional" (usually hierarchical and patriarchal) expectations on the next generation more strongly than others. And I would characterize moving away from those kinds of traditional expectations, as progress toward a more (difficult, but) chosen and intentional life. And I would call that a good thing.
- rayiner 4y ago> And I'm not trying to suggest that US/Anglo culture is superior in any way. But that’s your ultimate point. > But I would suggest that children living their parents' lives, or for their parents' approval, is a recipe for deep dissatisfaction, unhappiness, and lost opportunities for many many people. Some communities impose their "traditional" (usually hierarchical and patriarchal) expectations on the next generation more strongly than others. In desi culture, it’s very important that children follow the right track, which their parents understand, instead of their own impulses. This cultural disposition is conducive to success—desi children are far more successful in American society than American children from similar economic backgrounds. It’s also a recipe for contentment. You assert that living for what parents wants makes kids unhappy, but it seems to me that it’s American kids, who grow up being told to “follow their bliss,” who end up unhappy when their silly and unrealistic dreams fail to materialize. If you look at the statistics, from suicides to drug overdoses to cratering family formation, the western approach isn’t going that well. > And I would characterize moving away from those kinds of traditional expectations, as progress toward a more (difficult, but) chosen and intentional life. Individual “choice” is a distinctly western fixation. Worshiping the impulsiveness of youth over the judgment and experience of elders is a western fixation. It’s sad that so many desis conflate “being more westernized” with “progress.”
- smeej 4y agoNo thanks. If our values are that misaligned, we're not going to get along very well in the long run.
- fbdab103 4y agoFinancing is so readily available, that so long as you have stable employment, I think it is possible to procure most "luxury" cars, regardless of income. Whatever status symbol it may have conveyed as to wealth has been greatly diminished without going for the extreme upper end. Spoken as someone who hates the necessity of owning a car. To me, it is a mode of transportation and that's it.
- stephencanon 4y agoTrue status is not needing a car.
- SergeAx 4y agoThis is a false assumption, because some people definitely are. What is the real point of your statement? That you are not interested in opinions of such people?
- stephencanon 4y agoSure. You shouldn't care about the opinion of anyone who cares what car you drive, because they are, as made clear by that opinion, entirely superficial thinkers.
- SergeAx 4y agoThere's a comment higher from here that expensive car is a good proxy signal of wealth. Preferring wealthy people may feel unjust and even obnoxious, but it is definitely not superficial thinking. I personally would too steer clear (pun intended) of people like that, but just discounting them looks like the same behavior, isn't it?
- stephencanon 4y agoAt least where I live, what car you drive has mostly come decorrelated with wealth. Obviously at the extremes there’s still a relation (the guy with the beat-up 1990 civic is probably not rich, the girl with the $120k AMG wagon is), but is a new Tesla 3 driver richer than the person with a 2005 Subaru Outback? Who knows!
- ehnto 4y agoYou might be thinking of counter-signalling on one hand. On the other hand there are just different groups of social status as well. To one group, a mercedes might be very impressive, to another it might be your time spent overseas, even if you all make the same money. I think the reason cars might not be a reliable status symbol anymore is debt. If someons is in my socia-economic group but driving a very expensive car, it signals to me that they loaned the money so that they could have the status symbol.
- publius_ 4y agoCounter-signalling partly explains why pure status symbols are not among Gen Z. Taste, or aesthetic sensibility, is also an explanation. An expensive watch, such as a Patek Philippe, is still status since it's durable – to be passed on. A Mercedes? Not so much. I also agree on your last point. Most young people today are unable to afford a home, or even pay off college debt. Wealth distribution is increasingly fat-tailed.
- ok123456 4y agoHow is a Tesla an 'environmentalist symbol' when it has a 500kg battery with lithium mined from the global south and shipped around the world in the supply chain to add value?
- publius_ 4y agoThis is post-modernity. Object level reality and symbols exist independently. Tesla is a signifier without a signified.
- status200 4y agoI would argue that Tesla is losing ground as a high status symbol, at least in the Bay Area. They certainly don't turn heads anymore, it's now Rivian, Lucid, Taycan, Ioniq 5, etc that are the talking points in the fancy grocery store parking lots.
- blaser-waffle 4y agoWhat matters isn't the specific brand or even what they're selling, it's that it's The Cool New Thing. The tech bro demo in SF loves high tech electrical stuff, and Lucid, Rivian, Taycan, etc. are, COOL and NEW and align to their political and social sensibilities, while also allowing them to flex the conspicuous consumption and signaling. Mercedes is not new and does not align to obvious socio-political ideals outside of $$$$. This is also mid-level bling in the grand scheme; the big money is still driving Lambos
- Slava_Propanei 4y ago[dead]
- deleted 4y ago[deleted]