The NBA is promising these networks a product that they can attach advertising to and re-sell. The league pass devalues game in the eyes of TNT - they can't res

The NBA is promising these networks a product that they can attach advertising to and re-sell. The league pass devalues game in the eyes of TNT - they can't resell the content to local cable providers to attach advertising to. If they want to cut out two middlemen (the network and the local cable provider) then the NBA must learn to create a steady audience and get money from advertisers, which is a different skill than putting on ball games.