Is this person describing objectively horrible people, of just people who are incompatible with him? I reckon about 5% of folks rub me completely the wrong way

Is this person describing objectively horrible people, of just people who are incompatible with him? I reckon about 5% of folks rub me completely the wrong way and I likely do the same for a similar number. I don't know that I agree that makes them inherently bad/the worst.