Long term it will not hurt them, but they are not helping themselves short term. The best course of action for them would have been to just ignore it, their co

Long term it will not hurt them, but they are not helping themselves short term. The best course of action for them would have been to just ignore it, their continued engagement keeps it in the news and keeps expanding the Audience. I had never heard of this company before, however now multiple higher profile tech personalities have commented on it, and the more they double down and blame the consumer the wider the story will get