I have a very niche, non-technical book in both print and kindle formats. It is Kindle priced at $9.99 and I am paid $6.70 royalties per copy sold. This calen

I have a very niche, non-technical book in both print and kindle formats. It is Kindle priced at $9.99 and I am paid $6.70 royalties per copy sold. This calendar year 37.4% of sales were Kindle. Lifetime, about 23% are Kindle. Print charges at Lightning Source have gone up considerably the past two years. In addition, they forced publishers to pay a minimum 30% wholesale discount this past year. Previously, I only paid 26% (most of which I am sure goes to Amazon or other online retailer). I try to keep the print cost to no more than 35% of the list, leaving me 35%. As bricks n mortar stores want a 50% discount at a minimum and also require acceptance of returns, I have never tried that route.