The abstract suggests higher ed administrators collect data from “research, administrative operations and other sources” but there is one source not mentioned:

The abstract suggests higher ed administrators collect data from “research, administrative operations and other sources” but there is one source not mentioned: donors. I am absolutely sure that donor data is organized, systematized, useful and generates positive ROI. It’s surprising that this study would not mention donor data (unless they had a predetermined “struggle with data” point of view in mind)