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> which means a business should always have the best interests of customers at heart and always assume good faith I thought it meant, at least originally, that
by Bjartr 4y ago
> which means a business should always have the best interests of customers at heart and always assume good faith
I thought it meant, at least originally, that a customer's choice to shop, or not, at your store needs to be treated as your failure to attract the customer, not the customer's failure for making the "wrong" choice.
- WallyFunk 4y agohttps://en.wikipedia.org/wiki/The_customer_is_always_right https://en.wikipedia.org/wiki/The_customer_is_always_right https://en.wikipedia.org/wiki/The_customer_is_not_a_moron https://en.wikipedia.org/wiki/The_customer_is_not_a_moron
- Bjartr 4y agoLooking further into it, there's more nuance to it. Of the several people who popularized the phrase in the early 1900s, one of them was Harry Gordon Selfridge. While he is lumped in with the others, the phrase he used was actually "The customer is always right, in matters of taste." With the idea being that a salesperson shouldn't judge the wants of the customer. If they want an ugly sweater, sell them an ugly sweater, don't try to convince them to get a good looking sweater. Others said slightly different things. Like Cesar Ritz who said "The customer is never wrong", where the idea is that the moment the customer complains, you take action to solve the problem the customer has stated, even if they are incorrect.