I didn't go to a prestigious US university but even mine had all this data and used it. In tech we like to think we are the only ones to "get" data. We are not.

I didn't go to a prestigious US university but even mine had all this data and used it. In tech we like to think we are the only ones to "get" data. We are not. Teaching outcomes are evident from exam results, grants won, papers published etc and are routinely used to determine promotions, staffing and more. Food/footfall etc are monitored and predicted by the private catering companies on campus. Budget reviews are comprehensive and require yearly and greater analysis of university performance on a per department basis. All that doesn't even include competitive processes like ranking tables for universities, applications for grants, participation in international research groups etc etc.